Introduction
Most lead magnets are generic ebooks nobody wants. They're too broad, too basic, or too promotional. Strong lead magnets solve a specific, immediate problem that your ICP faces a calculator, a template, a diagnostic tool. The best lead magnets are so valuable people would pay for them. They also qualify leads by attracting the right people and repelling the wrong ones. This chapter shows you how to design lead magnets that your ICP actually wants, deliver immediate value, and naturally lead to your paid solution.
