Introduction
Pop-ups get a bad reputation because most are implemented poorly appearing too soon, interrupting reading, and offering nothing valuable. But well-designed pop-ups convert. Exit intent captures people about to leave. Scroll-triggered pop-ups engage readers who are already interested. Time-delayed pop-ups avoid interrupting the first few seconds. This chapter shows you how to deploy pop-ups strategically choosing the right trigger, offering real value, and targeting specific pages so they convert without annoying visitors.
