Unit economics targets

Growth without guardrails burns cash. Set the CAC to LTV ratio and payback period that determines how aggressively you can scale and what constraints your growth engines need to operate within.

Introduction

Metrics that govern growth

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Setting CAC to LTV

Payback period targets

When to adjust

Conclusion

Related tools

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Related wiki articles

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Further reading

Growth strategy

Growth strategy

Growth without guardrails burns cash. Set the CAC to LTV ratio and payback period that determines how aggressively you can scale and what constraints your growth engines need to operate within.

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