How to choose the right metrics

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Track your user journey through Acquisition, Activation, Retention, Referral, and Revenue to identify which stage constrains growth most.

Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.

Track predictable yearly revenue from subscriptions to measure business scale and growth trajectory in B2B SaaS and recurring revenue models.

Track predictable monthly subscription revenue to monitor short-term growth trends and make faster decisions than waiting for annual revenue reports.

The percentage of engaged website visitors who submit their contact information and become leads.

Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

Calculate the total cost of winning a new customer to evaluate marketing efficiency and ensure sustainable unit economics across all channels.