Focus on metrics that drive decisions and reveal bottlenecks. Avoid vanity metrics that look good but don't help you grow.
Not all metrics matter. Tracking everything creates noise. Tracking nothing leaves you blind. The right metrics illuminate what's working, what's broken, and where to focus next. Each growth engine has 3-4 core metrics that compound together. Engaged sessions, conversion rates, deal sizes these drive revenue. Page views, followers, and email opens don't. Choose metrics that connect directly to growth, not just activity.
Design a dashboard that tracks core metrics, shows trends, highlights problems, and keeps the team focused on what matters.
Strategy without tracking becomes wishful thinking. Build a rhythm that spots problems early, doubles down on what works, and keeps the team aligned on priorities. Turn data into decisions and decisions into momentum.Retry
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All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.
Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.
Track your user journey through Acquisition, Activation, Retention, Referral, and Revenue to identify which stage constrains growth most.
Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.
Track predictable yearly revenue from subscriptions to measure business scale and growth trajectory in B2B SaaS and recurring revenue models.
Track predictable monthly subscription revenue to monitor short-term growth trends and make faster decisions than waiting for annual revenue reports.
Calculate the percentage of visitors who complete desired actions to identify friction points and measure the effectiveness of marketing and product changes.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.
Calculate the total cost of winning a new customer to evaluate marketing efficiency and ensure sustainable unit economics across all channels.
