Introduction
Cross-sells work when they solve problems customers already have. Bad cross-sells feel like random upselling. Good cross-sells feel like helpful suggestions "since you're using X, Y would solve that related problem you mentioned." The key is relevance and timing. Offer implementation services after software purchase. Suggest training when teams struggle with adoption. Bundle complementary products that work better together. This chapter shows you how to identify which products naturally pair, structure bundles that deliver more value together, and time cross-sell offers to moments when customers actually need the additional solution.
