The compound growth model

The compound growth model shows how small improvements across 12 metrics multiply to create exponential results. Learn the mathematical foundation of why optimising multiple metrics compounds faster than focusing on just one.

The compound growth model

Introduction

Conclusion

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How to apply compound growth

Now that you understand the model, learn how to apply it. Choose between growth metrics order, growth engine order, or bottleneck order. Use the Solid Growth tool to track, calculate and forecast your growth.

Playbook

Compound growth

Meet Random Rick, Specialist Steve and Solid Sarah. See three approaches to growth and why only one compounds. Understand the model that shows how improvements multiply. Apply systematic thinking to double revenue.

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Compound growth
Tools

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Growth wiki

Growth concepts explained in simple language

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