Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
When I started with SEO in 2010, it looked completely different. One of the first tactics we used was hiding keywords in the footer using a blue font on a blue background. Users couldn’t see it, but Google could. It worked back then. Not anymore.
A lot has changed since. Since 2025, ranking in large language models is becoming just as important as ranking in Google. At the same time, traffic from Google is starting to decline for many sites. But that doesn’t mean organic search is dead. If you optimise for both search engines and AI responses, it can still be one of the most reliable ways to attract qualified buyers.
This playbook shows the exact content strategy I’ve used to scale three websites already. It’s based on long-form content and smart structuring, not keyword stuffing or shallow blog posts. It’s built for people who want lasting results instead of short-term tricks.
I’m also documenting how I’m applying the same approach right now to grow Solid Growth. You can follow along and use the same steps to build your own traffic engine.
Learn how to set a traffic goal, group keywords by intent and build a strategic content pillar map that scales. Finish this chapter with a clear launch plan ready to guide your organic growth.
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Use this marketer-friendly checklist to turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed and rank in Google, Bing and AI answers.
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.
SEO suite for keyword research, audits and content planning, useful for ongoing search work.
The books that shaped how I think about growth. Read summaries here, then buy what resonates. Learn from the best thinkers in B2B.
Russel Brunson
A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Tactical playbooks for every stage of this engine. The playbooks are practical guides for tactical stuff. They complement the (paid) growth framework and help you with the tactics.
Pick a prospecting method and tidy data. Warm domains, protect deliverability, build short email and LinkedIn sequences, and route positive replies to the right owner with tasks in the CRM.
See playbook
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
See playbook
Set up reliable tracking and budgets. Choose channels that match intent, structure campaigns neatly, test creative and landing pages, and move spend to what produces quality leads.
See playbook
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
See playbook
