Build a solid foundation that won't collapse when you scale. Single source of truth. Tools that talk to each other. Systems that give you visibility into what's working and what's not. Without this, you're flying blind and everything breaks when you try to grow.
Growth operations is the invisible force behind every high-performing team. Without it, dashboards break, data goes missing, and progress stalls.
Here, I’ll show you how to build a growth infrastructure that supports every part of your business — automation, reporting, and workflow design. You’ll learn the exact setup that lets your marketing, sales, and service engines run in sync.
When operations run smoothly, growth compounds effortlessly.
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Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
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Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
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Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.
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No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
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59
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Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
David Jenyns
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A step by step way to document and improve processes so the team delivers consistent results without heroics.
Sam Carpenter
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A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.
Atul Gawande
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Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.
Mike Michalowicz
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A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.
Mike Michalowicz
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A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.
Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.
Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.
Assign full conversion credit to the final touchpoint before purchase to identify which channels close deals but miss earlier influences that started journeys.
Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.
Connect tools so data flows automatically between systems to eliminate manual entry, keep records current, and enable sophisticated workflows across platforms.
Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.
Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.
Document your repeatable processes in clear, step-by-step instructions that ensure consistency, enable delegation, and capture institutional knowledge.
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.
Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Credit the channel that introduced prospects to your brand to measure awareness efforts and understand which top-of-funnel activities start customer journeys.
Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.
Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.
Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.
Organise the tools that capture leads, nurture prospects, and measure performance to automate repetitive work and connect customer data across systems.
Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.
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Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
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10
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All-in-one work platform that combines tasks, docs, and dashboards powerful for teams who want everything centralised but be ready for complexity.
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20
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AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.
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3
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App and site blocker that helps protect focus time by pausing the noise across devices.
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11
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Task management that balances structure with usability, popular with marketing teams who need clean boards and timelines without complexity.
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15
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Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
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6
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Productivity suite combining email, docs, and storage familiar, reliable, and straightforward for teams who want tools that just work without fuss.
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45
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All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
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4
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Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.
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15
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Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.
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4
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Password manager storing credentials securely with team sharing and policies essential for security hygiene when teams share logins responsibly.
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1000
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Workflow tool that turns SOPs into interactive checklists with forms and automation excellent for repeatable processes that need consistency.
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12
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Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
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24
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Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
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5
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Straightforward kanban boards for visual task management easy to start, easy to share, best for light workflows that don't need heavy structure.
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5
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Personal task app with quick capture, filters and calm design, great for managing work and habits.
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7
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Email assistant that filters noise and adds reminders so important mail surfaces when needed.
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0
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AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.
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4
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On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.
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20
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AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.
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25
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Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
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299
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Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.
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4.13
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Team messaging that speeds collaboration when used well but can create notification chaos works best with clear channel structure and etiquette.
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8
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Online whiteboard for mapping ideas, journeys, and plans excellent for async workshops and brainstorms when teams can't gather in person.
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12
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Document platform that combines text, tables, and automation like Notion but with stronger formulas and buttons for interactive playbooks.
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45
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Thinkific hosts online courses with extensive customisation, marketing tools, and student community features for growing course businesses.
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25
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Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.
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89
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Kajabi builds complete online course businesses with course hosting, website, email marketing, and sales funnels in one platform.
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39
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Teachable hosts online courses with student management, payment processing, and basic marketing tools for educators monetising expertise.
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20
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AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.
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249
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Training platform that organises SOPs, processes, and role documentation so teams know what to do and how to do it great for scaling companies.
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Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.
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Freelance marketplace for quick creative work excellent for one-off tasks like design, video editing, or content when you need affordable help fast.
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E-commerce platform for selling digital products simple store setup for creators selling courses, ebooks, or downloads without complex platforms.
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Shipping platform connecting carriers and e-commerce automates labels, tracking, and returns for online stores managing logistics across Europe.
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6
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Awesome Screenshot is a screen capture and recording tool that lets you annotate screenshots, record screen videos with webcam overlay, and share visual feedback through instant cloud hosting.
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20
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No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
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24
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Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
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4.13
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Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
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45
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Code-friendly automation running Node.js workflows excellent when you need custom logic, API integrations, or automations that Zapier can't handle.
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12
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Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
