B2B tools overview

Best growth tools

Explore software for B2B teams that I have used on client projects, or I am using them myself currently. Each tool has a review that help you decide if it's a fit for you, what to consider before you buy and my review & tips.

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Google Sheets
Tool

Google Sheets

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Growth operations

Who is it for icon

Personal productivity

Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.

Surfe
Tool

Surfe

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Demand generation

Who is it for icon

Outreach automation

Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.

Lusha
Tool

Lusha

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Demand generation

Who is it for icon

Outreach automation

Data provider for emails and numbers, handy for filling gaps in prospect lists before sequencing.

Aircall
Tool

Aircall

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Growth operations

Who is it for icon

Sales enablement

Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.

Claude
Tool

Claude

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Growth operations

Who is it for icon

AI for marketers

AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.

Teachable
Tool

Teachable

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Growth operations

Who is it for icon

Record digital course

Course platform with hosting, payments and quizzes, good for training offers that need speed to launch.

Kajabi
Tool

Kajabi

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Growth operations

Who is it for icon

Record digital course

Platform that hosts courses, email and payments, useful for simple training offers without custom dev.

DocuSign
Tool

DocuSign

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Sales pipeline

Who is it for icon

Proposal & quotes

E signature platform with robust templates and audit trails, trusted for closing deals cleanly and quickly.

Dropbox Sign
Tool

Dropbox Sign

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Sales pipeline

Who is it for icon

Proposal & quotes

Lightweight e signature tool with easy templates and clean UX, good for small teams that need fast signatures.

Salesforce
Tool

Salesforce

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Sales pipeline

Who is it for icon

CRM optimisation

Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.

n8n
Tool

n8n

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Growth operations

Who is it for icon

Automation tools

Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.

Taplio
Tool

Taplio

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Demand generation

Who is it for icon

LinkedIn thought leadership

LinkedIn toolkit for ideas, scheduling and analytics, handy for consistent posting with a clean workflow.

Thinkific
Tool

Thinkific

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Growth operations

Who is it for icon

Record digital course

Course platform focused on clean student experience with solid tools for lessons and certificates.

Kanbox
Tool

Kanbox

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Demand generation

Who is it for icon

Outreach automation

Kanbox turns your email into a CRM that tracks deals, follow-ups, and reminders.

Mailshake
Tool

Mailshake

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Demand generation

Who is it for icon

Outreach automation

Simple cold email tool with sequences and tracking, good for lean outbound motions.

Coda
Tool

Coda

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Growth operations

Who is it for icon

Team collaboration

Document platform that blends text, tables and automation, great for playbooks, calculators and living specs in one place.

Google Tag Manager
Tool

Google Tag Manager

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Growth operations

Who is it for icon

Tracking implementation

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Miro
Tool

Miro

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Growth operations

Who is it for icon

Team collaboration

Online whiteboard for mapping ideas, journeys and plans, great for async workshops and alignment.

Customer.io
Tool

Customer.io

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Marketing funnel

Who is it for icon

Marketing automation

Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.

Slack
Tool

Slack

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Growth operations

Who is it for icon

Team collaboration

Team chat that speeds collaboration when channels, notifications and etiquette are set with care.

Apollo
Tool

Apollo

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Marketing funnel

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Outreach automation

Prospecting database with sequencing, handy for small teams that want leads and outreach in one place with basic enrichment.

Make
Tool

Make

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Growth operations

Who is it for icon

Automation tools

Visual automation platform that connects tools and moves data with control and scheduling.

Lemcal
Tool

Lemcal

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Sales pipeline

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Meeting scheduling

Clean scheduling tool with branded pages and smart availability, good for teams that want polish and control.

Spectacle
Tool

Spectacle

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Customer value

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Dashboard setup

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

SEMrush
Tool

SEMrush

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Demand generation

Who is it for icon

Organic search

SEO suite for keyword research, audits and content planning, useful for ongoing search work.

Unbounce
Tool

Unbounce

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Marketing funnel

Who is it for icon

Website

Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.

Leadpages
Tool

Leadpages

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Marketing funnel

Who is it for icon

Website

Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.

Instapage
Tool

Instapage

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Marketing funnel

Who is it for icon

Website

Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.

Keap
Tool

Keap

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Sales pipeline

Who is it for icon

CRM optimisation

Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.

Folk
Tool

Folk

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Sales pipeline

Who is it for icon

CRM optimisation

Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.

Justuno
Tool

Justuno

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Sales pipeline

Who is it for icon

Website

On site promotions and forms that help capture leads and run offers with targeting and design control.

PandaDoc
Tool

PandaDoc

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Sales pipeline

Who is it for icon

Proposal & quotes

Proposal and document tool with templates, pricing tables and e signature that speeds closing.

Drip
Tool

Drip

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Marketing funnel

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Marketing automation

Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.

Brevo
Tool

Brevo

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Marketing funnel

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Marketing automation

Simple email and SMS marketing with basic automation, good for early stage nurture and newsletters without heavy cost.

Amplitude
Tool

Amplitude

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Growth operations

Who is it for icon

Dashboard setup

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

SurferSEO
Tool

SurferSEO

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Demand generation

Who is it for icon

Organic search

SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.

Fireflies.ai
Tool

Fireflies.ai

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Growth operations

Who is it for icon

Sales enablement

AI note taker that records meetings, creates notes and pushes them to the CRM so follow up is clear.

Looker Studio
Tool

Looker Studio

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Growth operations

Who is it for icon

Dashboard setup

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Cal.com
Tool

Cal.com

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Sales pipeline

Who is it for icon

Meeting scheduling

Open scheduling tool with routing rules and brand control, useful when you want flexible booking that plays nicely with your stack.

Perplexity
Tool

Perplexity

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Growth operations

Who is it for icon

AI for marketers

AI search that cites sources, useful for fast research and content prep with links to verify.

MacWhisper
Tool

MacWhisper

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Growth operations

Who is it for icon

AI for marketers

On device transcription for audio and video, quick and private, useful for notes and content.

Notebook LM
Tool

Notebook LM

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Growth operations

Who is it for icon

AI for marketers

AI research tool that indexes your sources and answers from them, useful for briefs and prep.

OmniConvert
Tool

OmniConvert

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Growth strategy

Who is it for icon

Website

CRO platform with A B testing, surveys and personalisation, helpful for websites with steady traffic.

SaneBox
Tool

SaneBox

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Growth operations

Who is it for icon

Personal productivity

Email assistant that filters noise and adds reminders so important mail surfaces when needed.

Cookiebot
Tool

Cookiebot

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Growth operations

Who is it for icon

Tracking implementation

Consent manager that helps control tracking based on user choice, easy to add with tag manager and clear banners.

Squarespace
Tool

Squarespace

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Marketing funnel

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Website

Website builder with elegant themes, good for simple sites and landing pages that need little maintenance.

WordPress
Tool

WordPress

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Marketing funnel

Who is it for icon

Website

Open source CMS with huge plugin choice, ideal when you need flexibility and can manage updates and performance.

Microsoft Clarity
Tool

Microsoft Clarity

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Marketing funnel

Who is it for icon

Website

Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.

VWO
Tool

VWO

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Growth strategy

Who is it for icon

Website

Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.

Klaviyo
Tool

Klaviyo

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Marketing funnel

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Marketing automation

Email and SMS platform with detailed segments and flows, powerful for nurture when data is clean.

Zapier
Tool

Zapier

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Growth operations

Who is it for icon

Automation tools

No code automation that connects apps and moves data, great for quick wins and alerts that save time.

Webflow
Tool

Webflow

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Marketing funnel

Who is it for icon

Website

Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.

Trello
Tool

Trello

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Growth operations

Who is it for icon

Team collaboration

Kanban boards for projects and tasks, easy to start and share, best for light workflows.

Todoist
Tool

Todoist

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Growth operations

Who is it for icon

Personal productivity

Personal task app with quick capture, filters and calm design, great for managing work and habits.

Monday.com
Tool

Monday.com

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Sales pipeline

Who is it for icon

CRM optimisation

Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.

Leadinfo
Tool

Leadinfo

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Marketing funnel

Who is it for icon

Sales enablement

Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.

Process Street
Tool

Process Street

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Growth operations

Who is it for icon

Team collaboration

Process tool for repeatable checklists with form fields and automations, good for onboarding and QA.

Pipedrive
Tool

Pipedrive

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Sales pipeline

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CRM optimisation

Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.

Notion
Tool

Notion

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Growth operations

Who is it for icon

Team collaboration

All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.

Pipedream
Tool

Pipedream

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Growth operations

Who is it for icon

Automation tools

Integration platform that runs code and workflows, great for custom automations beyond no code limits.

Mailchimp
Tool

Mailchimp

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Marketing funnel

Who is it for icon

Marketing automation

Email marketing with basic automation and templates, easy for newsletters and simple nurture.

Loom
Tool

Loom

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Growth operations

Who is it for icon

Team collaboration

Video recording for updates and walkthroughs that beats meetings when you need clarity without a call.

Lemlist
Tool

Lemlist

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Marketing funnel

Who is it for icon

Outreach automation

Cold email platform with warm up, sequencing and tracking, designed to keep domains healthy while booking meetings.

Inbox When Ready
Tool

Inbox When Ready

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Growth operations

Who is it for icon

Personal productivity

Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.

HubSpot
Tool

HubSpot

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Sales pipeline

Who is it for icon

CRM optimisation

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

LastPass
Tool

LastPass

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Growth operations

Who is it for icon

Team collaboration

Password manager that stores and shares credentials securely, with policies that protect access.

Figma
Tool

Figma

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Growth operations

Who is it for icon

Team collaboration

Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.

Google Workspace
Tool

Google Workspace

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Growth operations

Who is it for icon

Team collaboration

Productivity suite for mail, docs and storage, easy admin and sharing that suits most B2B teams.

Hotjar
Tool

Hotjar

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Marketing funnel

Who is it for icon

Website

Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.

Freedom
Tool

Freedom

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Growth operations

Who is it for icon

Personal productivity

App and site blocker that helps protect focus time by pausing the noise across devices.

Google Analytics
Tool

Google Analytics

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Growth operations

Who is it for icon

Dashboard setup

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Databox
Tool

Databox

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Growth operations

Who is it for icon

Dashboard setup

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

ChatGPT
Tool

ChatGPT

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Growth operations

Who is it for icon

AI for marketers

AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.

ClickUp
Tool

ClickUp

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Growth operations

Who is it for icon

Team collaboration

All in one project and doc tool with tasks, docs and dashboards, powerful yet noisy if over configured, best with a clear setup.

Calendly
Tool

Calendly

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Sales pipeline

Who is it for icon

Meeting scheduling

Well known meeting scheduler with simple routing and reminders that reduce no shows and make booking easy for buyers.

Asana
Tool

Asana

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Growth operations

Who is it for icon

Team collaboration

Project management that keeps work clear with boards, timelines and templates, good for campaign planning and cross team coordination.

ActiveCampaign
Tool

ActiveCampaign

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Marketing funnel

Who is it for icon

Marketing automation

Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.

Airtable
Tool

Airtable

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Growth operations

Who is it for icon

Personal productivity

Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.

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